HQ Sales Portal — AdSpend × OperatorHQ

Today

Meetings: 2
Open Opps: 7
Tasks Due: 5
Focus: Roofers

Pipeline Snapshot

StageLeadsValueWin%
New12$28,40012%
Qualified8$44,20026%
Proposal5$63,00038%
Verbal2$30,00062%

KPIs (This Month)

Revenue
$84,500
Meetings Booked
18
Proposals Sent
9
$1

Meetings Today

TimeCompanyTypeStatus
9:00Sunset RoofingDiscoveryConfirmed
12:30Apex DentalDemoResched?
3:00Northside HVACProposalOn track

My Tasks & Notes

Leaderboard

RepDealsRevenue
DM Daniel6$84,500
AL Alex5$76,200
JS Jess4$63,900
RK Riko3$48,750

Activity Feed

08:12
Proposal sent to Northside HVAC · via DocuSign
10:40
Call logged with Apex Dental · asked for pilot terms
13:05
Lead from Google Ads · Sunset Roofing
14:32
Creative v2 approved · Proof-led angle
$1

Business Intelligence

Paste a domain or company to scan.

Scan Results

Growth Potential
82%
Attribution Readiness
63%
Offer / Creative Gap
48%
Automation Fit
90%

Opportunity Cards

Offer
Add Risk Reversal & social proof pack
Creative
Swap hooks → Pain → Dream → Mechanism
Tracking
Enforce UTMs, fix 302, CAPI QA
CRO
Above‑the‑fold value + speed < 2.5s
Automations
Receptionist HQ + Lead Router HQ
Angles
“Missed‑call Saver”, “No‑show Shield”

90‑Day Plan

First 30 days — Quick Wins

  • Fix pixels/UTMs; enable CAPI
  • Ship 3 new hooks; 6 creatives
  • Spin up waitlist reactivation with Operator
  • Launch 2 landing variants (speed budget)

Days 31–60 — Scalable Wins

  • Add Receptionist HQ + SMS reminder flows
  • Angle test: Proof-led before/after
  • Introduce LTV email branch in Klaviyo
  • Implement lead scoring + SLA alerts

Days 61–90 — Compounding

  • Book more ops automations (Billing, Reviews)
  • Scale best‑performing ad sets; creative v3
  • Operator dashboard → owner KPI ritual
  • Prep referral engine + guarantee 2.0

What to Sell

Recommended: Synergy (Ads + Operator). Start Growth Retainer + Receptionist HQ + Lead Router HQ. Est. payback 45–75 days @ AOV ≥ $120, close ≥ 15%.

Objections & Scripts

  • Too expensive — phase with 30‑day pilot to prove ROI
  • We tried agencies — outcomes‑based comp + ops install
  • — post‑demo next steps with ROI summary

Competitors & Market

TopLocal Roof Pros
Aggressive LSAs, weak retargeting
SkyShield Roofing
Fast site, no UTMs, heavy discounts
PeakLine Exteriors
Great social proof, slow mobile speed

Readiness & Risk

ROI Model

Break-even and payback window will appear here.

ICP Persona & Angles

Owner Persona

  • Local service owner; 8–25 techs
  • AOV $120–$500; seasonality risk
  • Missed calls & no-shows hurt growth

Winning Angles

  • “Missed‑call Saver” — receptionist AI
  • “No‑show Shield” — SMS reminders
  • Proof‑led before/after creatives

Close Leads

Status: Active
Owner ID:
CompanyContactStageValueNext
No leads found
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Today

Meetings: 2
Open Opps: 7
Tasks Due: 5

Quick Actions

Pipeline

New12$28,40012%
Qualified8$44,20026%
Proposal5$63,00038%
Verbal2$30,00062%

Meetings Today

9:00Sunset RoofingDiscovery
12:30Apex DentalDemo
3:00Northside HVACProposal

My Tasks

Business Intelligence

Metrics

Growth Potential
82%
Attribution Readiness
63%
Offer / Creative Gap
48%
Automation Fit
90%

Opportunity Cards

Actions

Sales Coach

Profile

Rep
Daniel M.
Quota (Monthly)
$120,000
Commission YTD
$48,200